ITC Limited established the prestigious ITC Sangeet Research Academy (ITC-SRA) in 1977
with the objective of preserving and promoting Hindustani Classical Music. ITC-SRA has
played a major role to revive and nurture India's rich heritage of Hindustani Classical
Music. This rich musical tradition, a national treasure trove, would have otherwise worn
out with the passage of time and become a part of history.
the principles that nurture the past to build the future. More importantly, it embodies
the underlying philosophy and spirit of this art form.